SHOCKING.

French lingerie company Jours Apres Lunes have started creating a line of "loungerie" for girls between the ages of 4 & 12 years old. 

This is taking things COMPLETELY too far, i really don't understand how this company cannot see how wrong this is in the way that they are "sexualising" girls as young as these?!? It's just sickening - let alone why the parents of these young girls have let them be involved in the ad campaigns!! 

Lingerie designer Sophie Morin said on her website her goal was to use adult lingerie trends to create underwear for toddlers and adolescents. - ERM WTF?!?! 
Toddlers should NEVER EVER have lingerie that is based on adult underwear!!! Seriously how can this woman think this is acceptable on any level? I'm utterly shocked and disgraced by this whole thing. 


You know actually i don't even personally feel comfortable posting the shots from the ad campaign of the young girls on here... so if you want to see here's a link to click onto : 
Jours Apres Lunes Fille


It disturbs me how anyone in the fashion retail business can truly think this is acceptable? I know some shops have been told off for selling padded bikinis and such, but i don't think they actually used pictures like these to advertise those lines... I may be wrong. Somehow the shots of this new line make it all the more shocking.

Thoughts & opinions on this??


PLEASE for gods sake fashion world let kids be kids!!!


XOXO